Yajima Maimi
General Information

Also known as

Maimii, Yassui


February 7, 1992 (1992-02-07) (age 28)


Saitama, Saitama Prefecture, Japan





Years active



Up-Front Works

Associated acts

℃-ute, Hello! Project Kids, ZYX, H.P. All Stars, High-King, Mobekimasu, DIY♡, Cat's♥Eye 7, MobekisuJ, Mellowquad



Yajima Maimi (矢島舞美, born on February 7, 1992 in Saitama, Japan) is the leader of ℃-ute, a group within Hello! Project. She is also a member of DIY♡ and Mellowquad.



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Early Life

Yajima Maimi was born on February 7, 1992 in Saitama, Japan to a couple whose names are undisclosed. She has two older brothers. She is also first cousins with S/mileage's Takeuchi Akari.


Yajima Maimi first joined Hello! Project in 2002 as one of the fifteen children chosen from the Hello! Project Kids auditions after performing "♡Momoiro Kataomoi♡" by Matsuura Aya. She made her debut the same year in the movie Koinu Dan no Monogatari, taking on one of the main roles as an antagonist.


In 2003, Yajima became a member of the unit ZYX, which released two singles before it became inactive.


In 2004, Berryz Koubou was formed, with the intention of rotating the kids throughout the unit. Yajima didn't make the original pick, and the idea was eventually dropped.


In 2005, the remaining seven in Hello! Project Kids formed ℃-ute. Although it was Umeda Erika, being the oldest, who was originally chosen to be the group's leader, she did not believe herself responsible for the task, and so the position was passed down to the second oldest, Yajima Maimi.


℃-ute did not make their official debut until late in 2006, with their first official single released in February of 2007.

Aside from leading ℃-ute, Yajima also became the sub-captain of Little Gatas, the Hello! Project Kids futsal team.


Yajima co-hosted ℃-ute's weekly radio program, Cutie Party. She took over the role when Murakami Megumi left the group. Yajima also collaborated with Abe Natsumi to release the single 16sai no Koi Nante on January 16, 2008.

In 2008 Yajima was selected to be a member of Hello! Project's new unit, High-King.


On March 11, Kojina (President of Mirai CO) revealed in his blog that Yajima and Fukuda Kanon would be participating in the movie Fuyu no Kaidan. The film hit the theaters on May 23th, 2009. Yajima is the movie protagonist, and has the role of "extermining evil spirits/ghosts". She also starred in a play called Shin Gumi 10nen 7gatsu Kouen Ran.


In January, it was announced that Yajima would be in a movie titled  Black Angels.

On August 7th, it was announced that Yajima would be in a movie tittled Zomvideo. The movie released in 2012.


From May 15 to May 17, Yajima starred in a new stage play titled Theatre in the Round..

On July 20, it was announced that Yajima was one of the chosen members to form the SATOYAMA unit DIY♡.

On July 25, it was announced that Yajima would be performing in an stage play titled CAT'S♥EYE, based on a manga. She also became a member of the group Cat's♥Eye 7 to promote the musical. The stage play ran from September 22 to September 30.

From November 21 to December 2, Yajima and Tokunaga Chinami performed in an stage play titled Sugar Spot.


On February 23, Yajima and Tsugunaga Momoko attended Mano Erina's graduation ceremony.

On March 2, at Forest For Rest ~SATOYAMA e Ikou~ SATOYAMA movement in YOKOHAMA, Yajima was announced a member of the new SATOUMI movement unit, Mellowquad.


  • Strong Point: Steadily putting in effort
  • Weak Point: Being shy
  • Habit: Saving food I love the most till the last moment.
  • Special Skill: Horizontal bar, hula hoop, unicycle.
  • Hobbies: Making bee mascots, writing letters to friends
  • Favorite Color: White, green, yellow, pink, light blue, yellow-green
  • Favorite Flower: Hibiscus, cosmos, lily of the valley
  • Disliked Thing/Thing to do: Getting shots and anything else that hurts
  • Scared of: Snakes, bugs, monsters.
  • Favorite Subject: Physical Education
  • Favorite Movie: Home Alone (all three)
  • Favorite Book: Fuuchan no Harmonica
  • Favorite Word: "Zenryoku toukyuu!!" (Go all out)
  • Favorite Season: Spring
  • Favorite Food: Quail eggs, umeboshi, fruits, cherries, meat
  • Least Favorite Food: Fish, Liver, ginger, wasabi, sea urchin
  • Favorite Animal: Dogs (they're too cute)
  • Favorite Hello! Project Song: I WISH
  • Favorite Song in the Past: "Dango 3 Kyoudai" by Hayami Kentarou and Shigemori Ayumi (with Hidamari Kids and Dango Chorus),
  • Charm Point: Silky hair



Digital Singles

Solo Songs

Solo DVDs

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Dicography Featured In

Hello! Project
Satoyama & Satoumi

Solo Events

1st Event (2008.06)

  • ♡Momoiro Kataomoi♡ (♡桃色片想い♡) by Matsuura Aya
  • Watashi no Koibito na no ni (私の恋人なのに) by Abe Natsumi and Yajima Maimi
  • Iki wo Kasanemashou (息を重ねましょう) by Abe Natsumi

2nd Event (2008.09)

3rd Event (2009.04)

  • Omoi Afurete (想いあふれて) by Matsuura Aya
  • Big dreams by ℃-ute

4th Event (2009.11.10)

  • EVERYDAY Zekkouchou! ( EVERYDAY絶好調!) by ℃-ute
  • Image Color (イメージカラー) by Yajima Maimi and Suzuki Airi
  • Watashi no Koibito na no ni (私の恋人なのに) by Abe Natsumi and Yajima Maimi
  • Watarasebashi (渡良瀬橋) by Matsuura Aya
  • Natsu DOKI Lipstick (夏DOKIリップスティック) by Yajima Maimi

5th Event (2010.4)



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  • [2002] Koinu Dan no Monogatari (仔犬ダンの物語)
  • [2009] Fuyu no Kaidan ~Boku to Watashi to Obaachan no Monogatari~ (冬の怪談 ~ぼくとワタシとおばあちゃんの物語~)
  • [2011] Black Angels (ブラック・エンジェルズ)                                        
  • [2011] Ousama Game (王様ゲーム) (as Hamura Reiko)
  • [2012] Zomvideo (ゾンビデ)
  • [2012] Black Angels 2 (ブラック・エンジェルズ2)
  • [2012] Black Angels 3 (ブラック・エンジェルズ3)

TV Programs

  • [2002-2007] Hello! Morning (ハロー! モーニング)
  • [2007-2008] Haromoni@ (ハロモニ@)
  • [2008] Berikyuu! (ベリキュー!)
  • [2008-2009] Yorosen! (よろセン!)
  • [2009] Bijou Houdan (美女放談) (2 episodes)
  • [2010-] Piramekiino G (ピラメキーノG) ("Zakkuri Senshi Piramekid" corner)
  • [2010-2011] Bijo Gaku (美女学)
  • [2011-2012] Hello Pro! TIME (ハロプロ!TIME)
  • [2012-] Hello! SATOYAMA Life (ハロー!SATOYAMAライフ)
  • [2012] U! Style (遊!Style)

TV Dramas

Music videos


  • [2005] American Family Seimei Hoken Kaisha Nippon Shisha 'Urashima Taro Hen' (アメリカンファミリー生命保険会社日本支社「浦島太郎篇」)


  • [2006.03.17 Hello! Pro Hour #02
  • [2006.11.10] Hello! ga Ippai #01
  • [2006.11.24] Hello! ga Ippai #02
  • [2011] Michishige Sayumi no "Mobekimasutte Nani??" (道重さゆみの『モベキマスってなに??』)
  • [2012] 'Hagiwara Mai Desu ga... Nani ka?'


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  • [2009] Romantic ni Yoroshiku (ロマンチックにヨロシク)
  • [2010] Ran (らん)
  • [2011] Ran-2011 New Version!!- (らん―2011 New version!!―)
  • [2011] Real Etude Minna no Ie (リアルエチュード みんなの家)
  • [2012] Theater in The Round (青山円形劇場)
  • [2012.09.22~09.30] CAT'S♥EYE (キャッツ♥アイ)
  • [2012] Sugar Spot (シュガースポット)
  • [2013.03] Sakura no Hanataba (さくらの花束) as Hirano Sakiko (平野咲子)
  • [2013.05.31~06.11] Taklimakan (タクラマカン)


  • [2006-2008] CUTIE PARTY
  • [2008-] ℃-ute Yajima Maimi no I My Me Maimi~ (℃-ute矢島舞美のI My Me まいみ~)



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Digital Photobooks

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  • [2010.02.05] Alo-Hello! C-ute (アロハロ!℃-ute) (Maimi version)
  • [2011.05.02] Hello! Channel - Landlady of the inn・Waitress hen (ハロー!チャンネル旅館の女将・仲居編) (with Takahashi Ai)
  • [2012.02.14] Cutest (Maimi version)
  • [2012.06.29] Awa Awa, to. (あわあわ、と。)
  • [2012.08.29] Leader Set (リーダー集合) (with Takahashi Ai, Shimizu Saki, & Wada Ayaka)
  • [2012.10.22] Alo-Hello! C-ute 2012 (アロハロ!℃-ute 2012) (Maimi version)

Concert Photobooks

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  • [2008.01.04+2008.01.27] Hello! Project 2008 WINTER
  • [2012.03.30] Hello! Project 2012 WINTER Hello☆Pro Tengoku Live Shashinshū ~Rock-chan & Funky-chan~

Other Photobooks



Cover girl

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  • [2008.03.13] Young Sunday
  • [2008.05.20] Photo technic digital
  • [2008.06.10] Weekly ASCII
  • [2009.06.23] UTB vol.192
  • [2009.07.09] Weekly Shonen Champion No.32
  • [2009.09.10] Weekly Shonen Champion No.41
  • [2012.04.03] Weekly ASCII
  • [2012.05.20] funride
  • [2012.08.18] GooBike
  • [2013.04.19] Weekly Famitsu Taiwan vol.432
  • [2013.07.24] BASEBALL GAME VOL.07

Featured on the cover

Img20080130194026261D6673a11f880px82pxRQkd7l-e1316846949549E383A2E38399E382ADE3839EE382B91Hello Channel Vol 761JDsyM7XiL. SX200 BERIICUTEMagazine, Mano Erina, Yajima Maimi-276786F0233625 1350352751ElhGjI47L. SX200 00000939XJT62703FP153694942593575VE777947455644608ZW423531159758568QJ306329183280468RR572ManomaimigirlsYajiAiriBigComicSpiritsImg20130327070114YajimaMaimiBigComicSpiritsAnikan R Yanyan - Maimi, Nakky, Mai


  • She ranked #9 in CDTV's 2008 "Which artists would you have as a lover?" poll.
  • She ranked #10 in CDTV's 2010 "Which artist do you want as your sweetheart?" poll.
  • She ranked at #15 in Anikan R Yanyan magazine's May 2013 "Singing idol you like the most".
  • She ranked #31 in All Night Nippon Listener's 2013 Overall Female Idol Ranking.
  • She ranked 24th in Nippon Cultural Broadcasting recommendation's 2013 Best Female Idol Face General Election.
  • She ranked at #16 in Anikan R Yanyan magazine's September 2013 "Singing idol you like the most".
  • She ranked at #20 in Anikan R Yanyan magazine's October 2013 "Singing idol you like the most".
  • According to mixi's Hello! Project Popularity Ranking, she is the 5th most popular member in current Hello! Project.


  • She is considered to be one of the fastest runners in all of Hello! Project, often coming first in the running events at the annual sports festivals and listing running as one of her hobbies.
  • She has been nicknamed "Rain Girl" by fans and her fellow C-ute members, who say that she is the one that causes it to rain so often on important days, such as at concerts and events the group attends.
  • Has described herself as so forgetful she even forgets when she eats.
  • Loves cherries and shabu shabu.
  • Her specialty is Japanese calligraphy.
  • She describes her strong point as not worrying about small things.
  • She dislikes fish, and was criticized for it on Gyao's Hello! Pro Hour, since she had asked Abe Natsumi what her favorite type of sushi was, when Yajima herself doesn't eat sushi.
  • Her nickname "Yassui" was given to her by Yaguchi Mari.
  • She shares the same birthday with fellow ℃-ute member Hagiwara Mai, as well as former Hello! Project members Lehua Sandbo and Kago Ai.
  • "I My Me Mine" was the title of a magazine article about Yajima. Since it sounds similar to "Maimi", some fans call her by that name.
  • She has said that she dreams of becoming an actress in the future.
  • Wears a Japanese shoe size of 24-25.
  • She has two toy poodles and one jack russell terrier. She gave a puppy from the toy poodles to Shimizu Saki from Berryz Koubou.
  • She is good friends with Shimizu Saki,Tokunaga Chinami and Suzuki Airi
  • She doesn't like cream, and thus rarely eats cakes, preferring tarts instead.
  • She was the first member of C-ute to release a photobook.
  • She has said that she is good at competitive eating. She once went to a wanko-soba eating contest and ate eighty-seven bowls of the food in ten minutes, more than all of the other contestants.
  • Her role models include Abe Natsumi, Yasuda Kei, and Fujimoto Miki.
  • Appeared in Buono!'s "Honto no Jibun" promotional video along with Okai Chisato.
  • After the departure of Umeda Erika, she became the tallest in ℃-ute, being 5'5 (165 cm).
  • Excluding former member Umeda Erika, she is also the oldest in ℃-ute and the first member in ℃-ute to become a legal adult.
  • Yajima and Okai Chisato are the only two current Hello! Project members still in Gatas Brilhantes H.P..
  • She currently has the most solo DVDs out of C-ute.
  • She is best friends with fellow former member Umeda Erika.
  • Known for her good relationship with Suzuki Airi (YajiSuzu).
  • When she was asked to tell one thing she thinks C-ute won’t lose against the other H!P groups she answered she would be really confident that they would be #1 in a sports festival because all the members are pretty fast and athletic.
  • When she was asked which smile of all Hello! Project members she likes the most she answered it would be Iikubo Haruna's.


Honorary Titles

Honorary titles

Preceded by

Leader of ℃-ute

Succeeded by

External Links

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