Hello! Project Wiki

NEW: The Hello! Project Wiki is holding the Admin'22 ~TEN CARAT~ Audition from December 1st to December 22nd to look for new admins! Visit the discussion page to see how to apply!


Hello! Project Wiki

Masuda Yoshiyuki (松田善之) known by his pseudonym NOBE is a Japanese lyricist. He was the MC of the former hip-hop unit INFLAVA.[1]


Masuda Yoshiyuki was born on August 23, 1980, in Okayama City, Okayama, Japan. He graduated from Shitennoji University in Osaka Prefecture.

In 2008, he debuted under Universal Japan as a member of INFLAVA. During this time, some of his songwriting credits for other groups would use the "INFLAVA" name. After the group disbanded in 2010,[2] Masuda began writing lyrics as a freelance artist and would be credited under his own name.

In 2019, Masuda quit his part-time job at KFC after the location closed.[3] He joked that he'd started working there because he couldn't eat only writing lyrics and stayed on for ten years even after being able to live off his work in music. The company's official account replied to thank him for his service.[4]

He has written lyrics for various Hello! Project artists and other idol groups such as Momoiro Clover Z and Dempagumi.inc.


  • Name: Masuda Yoshiyuki (松田善之)
  • Stage Name: NOBE (ノビー)
  • Birthdate: August 23, 1980 (1980-08-23) (age 41)
  • Birthplace: Okayama City, Okayama, Japan
  • Western Zodiac: Virgo.svg Virgo
  • Eastern Zodiac: Monkey.png Monkey

Hello Project / Up-Front Lyrics Credits[]

Mano Erina[]




Kobushi Factory[]

Up Up Girls (Kakko Kari)[]

Up Up Girls (2)[]

Kikkawa Yuu[]

Bitter & Sweet[]

Team Makenki[]

Other Notable Lyrics Credits[]

Momoiro Clover Z[]

  • Hashire! (as INFLAVA)


  • Notto Botchi... Natsu
  • Nazokara (with Yoshimura Saori)
  • VANDALISM (with Tsutaya Koichi)
  • Irodori Sekai (with Aoyama Ryo)
  • MUnasawagi no HImitsu?!
  • Kitto, Kitto ne.
  • Kibou no Uta (with Aoyama Ryo)
  • WWDBEST (with Maeyamada Kenichi , Hata Aki, meg-rock, Kaseki Cider, Tadano Natsumi)
  • dadadadadada!!
  • ΨHakkenden!
  • Evergreen
  • Sorry, Lonely. (Furukawa Mirin solo)

Dempagumi.inc vs Franchouchou[]

  • Zombieland DEMPA!!


  • Shinwa
  • piece of life
  • Nichiyoubi no Summer Train
  • Blue
  • Omoida wa Prologue
  • Kuchibue Fuite
  • Suki da yo...


  1. INFLAVA(in Japanese). Universal Music Japan.
  2. INFLAVAから皆さんへ (in Japanese)
  3. [1] (In Japanese) (October 1, 2019)
  4. [2] (In Japanese) (October 1, 2019)

External Links[]