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Morning Coffee
MorningCoffee-r
Original 8cm Release
Single by Morning Musume
from the album First Time
Native title モーニングコーヒー
Released January 28, 1998
March 2, 2005 (Re-release)
Genre J-Pop
Format CD Single, digital download
Length 13:28 (Original)
17:58 (Re-release)
Label One Up Music
zetima zetima (Re-release)
Producer Tsunku
Morning Musume Singles Chronology
Previous Ai no Tane Demo Single (1997)
Next Summer Night Town 2nd Single (1998)
Other Covers
MorningCoffee-rr
12cm Re-release

Morning Coffee (モーニングコーヒー) is Morning Musume's debut single. It was released January 28, 1998 as an 8cm CD. It sold a total of 200,790 copies.

It was re-released in 2004 as part of the Morning Musume Early Single Box in 2004, a limited edition box set containing Morning Musume's first eight singles reissued on 12cm CDs. In 2005, the singles were released individually under the zetima label, and first press editions came with a photo card.

TracklistEdit

Morning Musume - Morning Coffee (MV)

Morning Musume - Morning Coffee (MV)

Original EditionEdit

  1. Morning Coffee
  2. Ai no Tane (愛の種; Seeds of Love)
  3. Morning Coffee (Instrumental)

Re-release EditionEdit

  1. Morning Coffee
  2. Ai no Tane
  3. Morning Coffee (Instrumental)
  4. Morning Coffee (Unreleased "B♭" Version)

Featured MembersEdit

Single InformationEdit

Morning Coffee

TV PerformancesEdit

  • [1998.02.24] Utaban
  • [1998.02.xx] Music Station
  • [1998.02.xx] Hey! Hey! Hey!
  • [2000.10.08] Hello! Morning Episode 027 (Last Phrase Karaoke)
  • [2014.04.xx] Bokura no Ongaku
  • [2015.02.25] SKY PerfecTV! MUSIC FESTIVAL

Concert PerformancesEdit

Morning Coffee

Oricon Chart PositionsEdit

Mon Tue Wed Thu Fri Sat Sun Week Rank Sales
- - - - - - - 6 95,060
- - - - - - - 14 33,680
- - - - - - - 22 29,030
- - - - - - - 29 16,500
- - - - - - - 42 9,670
- - - - - - - 53 7,560
- - - - - - - 64 5,470
- - - - - - - 78 3,820

Total reported sales: 200,790

Cover VersionsEdit

TriviaEdit

  • Early on, Tsunku had decided that Iida Kaori was going to be be the lead vocalist.[1] Before the recording on the second day, Tsunku changed the lead vocals to Abe Natsumi.
  • For their major debut single, three songs were recorded: "Morning Coffee", "Usotsuki Anta" and "Dou ni ka Shite Douyoubi". Demos of the songs were played on ASAYAN while the girls were interviewed. The hosts of the show started laughing listening to "Dou ni Kashite Douyoubi", because they thought parts of the lyrics were funny ("Douyoubi nante, kirairai, terebi datte, no no").[2] People could phone in and vote for the song that would be their debut single, and on December 28, 1997, "Morning Coffee" was chosen as their debut single.[3]
    • "Dou ni ka Shite Doyoubi" and "Usotsuki Anta", re-recorded with the 2nd generation members, would eventually be released in Morning Musume's first album First Time.
  • 1st generation member Nakazawa Yuko commented on the single for a YouTube video series counting up to Morning Musume's 50th single.[4]
  • This was Morning Musume's lowest selling official single until "Furusato".
  • This is the only Morning Musume single that was under the One Up Music label in its original release.
  • The 4th track on the re-release is a buried treasure that has never been released to the public. This was an original version completed on December 22 1997, but Tsunku and the staff felt the sound to be a little weak. In order to create a more "sellable" sound, they decided to drop the key by a half and played the preprogrammed rhythm parts from sequence software instead of using the actual band. The newer version was recorded on December 30 and it became the final version for the debut single. In comparison, the vocal parts for the original version are inexperienced yet fresh, and somewhat more humble, for the members were still dreaming of becoming the top of the pop idol groups.

InterviewsEdit

1998 Interview with the Morning Musume MembersEdit

Interviewer: What was difficult or challenging?

Fukuda: It was difficult to express the song’s mood accurately.

Yasuda: The rapidly spoken part at the very end was difficult. I had such a hard time with it.

Nakazawa: For me, it was the chorus part of ‘Yes’. My harmony was lower but my voice was apparently way too low. I remember Tsunku was laughing at me.

2010 Interview with TsunkuEdit

Interviewer: January 1998, Morning Musume released "Morning Coffee". At that point, did you have a clear vision of the unit?

Tsunku: Not at all. I was testing to see how many households I could reach. I didn’t know whether the unit could be in top 10 artists. So "Morning Coffee" was good for testing the market. But once I saw the unit’s popularity, I felt like the unit possessed a huge risk to be perceived as artificial idol group, so I immediately changed my game plan. I wanted to keep the unit as multi-dimensional, or the unit was going to follow the typical fate of the artificial units, that’s photogenic without substance. Back when we were promoting "Ai no Tane", things were in much smaller scale, with warm supports, just like young athletes being supported by the family members. The warm atmosphere began to cool down around the release date, and I didn’t like that at all. We came up with the idea of adding more members, and changing the image of the unit at the same time. I think that’s when I began seeing the clear vision of the unit.

Up until the release of "Morning Coffee", general public was interested in the unit for one reason: The members were, in short, a bunch of losers (of the audition), and they were simply curious to see how long it could survive. The unit landed 6th place on the first week of the pop chart, and that was great, but I didn’t think about what was to follow. I wasn’t sure whether general public’s curiosity would wear off completely. That was the biggest realization at that time, and I was looking for another boost to bring back their curiosity.

Also, I felt the members of the unit were beginning to feel too comfortable in their positions. Understandably, they had enough fans, they landed 6th place, they were surrounded by people at every meet-and-greet sessions. So I could see them starting to be less humble than they used to be. And I thought I had to make some changes. [Note: Tsunku ended up adding three more members and giving Nakazawa a solo career.]

ReferencesEdit

  1. "モーニング娘。メジャーデビュー曲争奪戦!" (in Japanese). ASAYAN. 1997-12-21. (Archived)
  2. "怒涛のデビュー曲大争奪戦!!" (in Japanese). ASAYAN. 1997-12-14. (Archived)
  3. "モーニング娘。メジャーデビュー曲大争奪戦!" (in Japanese). ASAYAN. 1997-12-28. (Archived)
  4. http://www.youtube.com/watch?v=2COD277i2YM

External LinksEdit

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