Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. As of Wonderful Hearts, all units and members began to have standard colors. Starting in 2012 member, colors became more prominent outside of concerts and have been featured in singles and albums.
Morning Musume
The members of Morning Musume were assigned an official image color from their spring 2005 tour onwards. Since January 2010, their group color from Hello! Project concerts has been Red. The group's color for the one-time unit Hello! Project Mobekimasu was Red.
| Color | Member | Former Owner |
| Red / Italian Red | Kaga Kaede (2016-Present) |
Fujimoto Miki (2005-2007), Kusumi Koharu (2007-2009), Sayashi Riho (2011-2015) |
| Orange | Haga Akane (2019-Present) |
Kamei Eri (2005-2010), Kudo Haruka (2011-2017) |
| Light Orange | Not in use | Haga Akane (2015-2019) |
| Golden Yellow / Gold |
Yokoyama Reina (2016-Present) |
Takahashi Ai (2005-2006) |
| Yellow / Honey / Daisy | Okamura Homare (2019-Present) |
Michishige Sayumi (2005-2006), Takahashi Ai (2006-2011), Iikubo Haruna (2012-2018) |
| Yellow-Green | Ikuta Erina (2012-Present) |
Niigaki Risa (2005-2012) |
| Emerald Green | Sato Masaki (2011-Present) |
Linlin (2007-2010) |
| Bright Green | Yamazaki Mei (2019-Present) |
Suzuki Kanon (2011-2016) |
| Blue / Royal Blue |
Ishida Ayumi (2011-Present) |
Ogawa Makoto (2005-2006), Junjun (2007-2010) |
| Light Blue / Sea Blue |
Kitagawa Rio (2019-Present) |
Tanaka Reina (2005-2013), Ogata Haruna (2015-2018) |
| Light Purple / Lavender |
Oda Sakura (2012-Present) |
Yaguchi Mari (2005), Mitsui Aika (2006-2012) |
| Purple | Nonaka Miki (2015-Present) |
Yoshizawa Hitomi (2005-2007), Ikuta Erina (2011-2012) |
| Hot Pink / Deep Pink |
Fukumura Mizuki (2011-Present) |
Ishikawa Rika (2005) |
| Pink | Makino Maria (2019-Present) |
Konno Asami (2005-2006), Michishige Sayumi (2006-2014) |
| Light Pink | Not in use | Makino Maria (2015-2019) |
| Grey | Not in use | Kusumi Koharu (2005-2007) |
| White | Morito Chisaki (2017-Present) |
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| Chocolate | Not in use | Iikubo Haruna (2011-2012) |
S/mileage / ANGERME
As of July 2015, their group color represented in concerts is Blue.
| Color | Member | Former Owner |
| Red / Pure Red | Hashisako Rin (2019-Present) |
Takeuchi Akari (2011-2014), Wada Ayaka (2014-2019) |
| Orange | Katsuta Rina (2014-2019) |
Kosuga Fuyuka (2011) |
| Light Orange | Ise Layla (2018-Present) |
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| Yellow | Sasaki Rikako (2014-Present) |
Katsuta Rina (2011-2014) |
| Yellow-Green | Funaki Musubu (2017-Present) |
Ogawa Saki (2009-2011) |
| Green | Not in use | Tamura Meimi (2011-2014), Aikawa Maho (2014-2017) |
| Bright Green | Oota Haruka (2018-Present) |
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| Aqua Blue | Kamikokuryo Moe (2016-Present) |
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| Blue | Takeuchi Akari (2014-Present) |
Wada Ayaka (2009-2014) |
| Light Blue | Murota Mizuki (2014-Present) |
Nakanishi Kana (2011-2014) |
| Purple | Not in use | Tamura Meimi (2014-2016) |
| Light Purple | Kawamura Ayano (2017-Present) |
Fukuda Kanon (2009-2014) |
| Deep Pink | Kasahara Momona (2016-Present) |
Fukuda Kanon (2014-2015) |
| Light Pink | Nakanishi Kana (2014-Present) |
Maeda Yuuka (2009-2011) |
Juice=Juice
On February 25, 2013, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. However, in promotions and merchandise, they use the colors most similar to their fruit. As of December 2015, their group color represented in concerts is Purple.
| Color | Member | Former Owner |
| Apple | Kanazawa Tomoko (2013-Present) |
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| Orange | Dambara Ruru (2017-Present) |
Otsuka Aina (2013) |
| Lemon | Takagi Sayuki (2013-Present) |
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| Melon | Uemura Akari (2013-Present) |
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| Royal Blue | Matsunaga Riai (2019-Present) |
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| Medium Blue | Not in use | Yanagawa Nanami (2017-2019) |
| Grape | Miyamoto Karin (2013-Present) |
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| Hot Pink | Inaba Manaka (2018-Present) |
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| Peach | Not in use | Miyazaki Yuka (2013-2019) |
| Light Pink | Kudo Yume (2019-Present) |
Country Girls
The official member colors were announced at a "Itooshikutte Gomen ne / Koi Dorobou" release event on March 25, 2015. As of July 2015, their group color represented in concerts is Orange.
| Member | Color | Former Owner |
| Pink | Not in use | Tsugunaga Momoko (2015-2017) |
| Lime | Yamaki Risa (2015-Present) |
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| Italian Red | Not in use | Inaba Manaka (2015-2016) |
| Orange | Morito Chisaki (2015-Present) |
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| Medium Blue | Ozeki Mai (2015-Present) |
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| Purple | Not in use | Yanagawa Nanami (2015-2019) |
| Daisy | Not in use | Shimamura Uta (2015) |
| Yellow | Funaki Musubu (2015-Present) |
Kobushi Factory
In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is Grey.
| Color | Member | Former Owner |
| Mustard | Not in use | Fujii Rio (2015-2017) |
| Turquoise | Hirose Ayaka (2015-Present) |
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| Royal Blue | Nomura Minami (2015-Present) |
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| Red | Not in use | Ogawa Rena (2015-2017) |
| Pink | Hamaura Ayano (2015-Present) |
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| Orange | Not in use | Taguchi Natsumi (2015-2017) |
| Green | Wada Sakurako (2015-Present) |
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| Purple | Inoue Rei (2015-Present) |
Tsubaki Factory
In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is Pink.
| Color | Member |
| Light Green | Yamagishi Riko (2015-Present) |
| Light Orange | Ogata Risa (2015-Present) |
| Light Blue | Niinuma Kisora (2015-Present) |
| Light Purple | Tanimoto Ami (2015-Present) |
| Yellow | Kishimoto Yumeno (2015-Present) |
| Light Pink | Asakura Kiki (2015-Present) |
| Emerald Green | Ono Mizuho (2016-Present) |
| Peach | Onoda Saori (2016-Present) |
| Light Red | Akiyama Mao (2016-Present) |
BEYOOOOONDS
As of December 2018, their group color represented in concerts is Green.
| Color | Member |
| Light Blue | Ichioka Reina (2018-Present) |
| Lavender | Shimakura Rika (2018-Present) |
| Hot Pink | Nishida Shiori (2018-Present) |
| Daisy | Eguchi Saya (2018-Present) |
| Mint Green | Takase Kurumi (2018-Present) |
| Sea Blue | Maeda Kokoro (2018-Present) |
| Italian Red | Yamazaki Yuhane (2018-Present) |
| Pink | Okamura Minami (2018-Present) |
| Orange | Kiyono Momohime (2018-Present) |
| Purple | Hirai Miyo (2018-Present) |
| Green | Kobayashi Honoka (2018-Present) |
| Medium Blue | Satoyoshi Utano (2018-Present) |