Berryz Koubou[]
When the concert unit Hello! Project Mobekimasu was formed, Berryz Koubou was assigned Blue as their group color represented in concerts, and they kept that color until their graduation. The group's color on the official Hello! Project website was Light Purple. Each Berryz Koubou member has their own color for outfits and merchandise to distinguish between each member. Berryz Koubou changed their colors roughly every year from concert to concert, though some members would receive the same color sometimes. They did this up until 2009, where the member colors that were assigned became permanent.
| Color | Member | Former Owner |
|---|---|---|
 Red
|
Sugaya Risako (2006, 2007, 2009-2015) | Natsuyaki Miyabi (2005-2006, 2007, 2008) |
 Orange
|
Tokunaga Chinami (2005, 2007-2015) | Sugaya Risako (2005-2006) |
 Yellow
|
Shimizu Saki (2005-2006, 2009-2015) | Tsugunaga Momoko (2007), Sugaya Risako (2008) |
 Green
|
Kumai Yurina (2005-2006, 2007-2015) | Shimizu Saki (2007) |
 Light Blue
|
Ishimura Maiha (2005), Tokunaga Chinami (2005-2006), Natsuyaki Miyabi (2007) | |
 Blue
|
Sudo Maasa (2005-2015) | |
 Navy
|
Tsugunaga Momoko (2005) | |
 Purple
|
Natsuyaki Miyabi (2006, 2009-2015) | Ishimura Maiha (2005), Kumai Yurina (2007), Shimizu Saki (2007-2008) |
 Pink
|
Tsugunaga Momoko (2005-2006, 2007-2015) | Sugaya Risako (2005, 2007) |
℃-ute[]
From January 2010 to September 2011, and from July 2012 to June 2017, ℃-ute's image color for Hello! Project concerts was Yellow. For the one-shot unit Hello! Project Mobekimasu and the concerts during Mobekimasu's lifetime, ℃-ute's image color was Pink. The group's color on the official Hello! Project website was Light Blue. Each ℃-ute member has their own color for outfits and merchandise to distinguish between each member. In 2006, each member received a color at the time of their debut. On November 21, 2009, at their first event as a five member group, each of the remaining members was given a new color.
| Color | Member | Former Owner |
|---|---|---|
| Red
|
Yajima Maimi (2010-2017) | Arihara Kanna (2006-2009) |
| Orange
|
Nakajima Saki (2006-2009) | |
| Yellow
|
Hagiwara Mai (2010-2017) | Umeda Erika (2006-2009) |
 Yellow-Green
|
Suzuki Airi (2006-2009) | |
| Green
|
Okai Chisato (2010-2017) | |
| Light Blue
|
Murakami Megumi (2006) | |
| Blue
|
Nakajima Saki (2010-2017) | Okai Chisato (2006-2009) |
| Purple
|
Hagiwara Mai (2006-2009) | |
| Pink
|
Suzuki Airi (2010-2017) | Yajima Maimi (2006-2009) |
Country Girls[]
As of July 2015, their group color represented in concerts was Orange and the same color was used to represent them during one-time unit Hello Pro All Stars. The group's color on the official Hello! Project website was Yellow-Green. When the group was revived as Country Girls, each member had their own color for outfits and merchandise to distinguish between each member. The official member colors were announced at a "Itooshikutte Gomen ne / Koi Dorobou" release event on March 25, 2015.
| Color | Member |
|---|---|
 Italian Red
|
Inaba Manaka (2015-2016) |
| Orange
|
Morito Chisaki (2015-2019) |
 Daisy Yellow
|
Shimamura Uta (2015) Funaki Musubu (2016-2019) |
| Lime
|
Yamaki Risa (2015-2019) |
 Medium Blue
|
Ozeki Mai (2015-2019) |
| Purple
|
Yanagawa Nanami (2016-2019) |
| Pink
|
Tsugunaga Momoko (2015-2017) |
Ice Creamusume[]
| Color | Member |
|---|---|
| Mango
|
Guu-chan |
 Choco-mint
|
Reirei |
| Blueberry
|
Shenshen |
| Strawberry
|
Youko |
 Vanilla
|
Peipei |
 Coffee
|
Anchii |
Kobushi Factory[]
As of July 2015, their group color represented in concerts was Grey, while their group color on the official Hello! Project website was Red. For the one-time unit Hello Pro All Stars, Kobushi Factory's group color was Purple. Each Kobushi Factory member has their own color for outfits and merchandise to distinguish between each member. On June 3, 2015, on Hello! Project Station, the founding members of Kobushi Factory and Tsubaki Factory received t-shirts revealing their official member colors. Across the two groups, their member colors were distinct, with Kobushi Factory being assigned darker colors, and Tsubaki Factory being assigned lighter colors. Upon Kobushi Factory's disbandment in 2020 and the addition of the four new Tsubaki Factory members in 2021, the colors are no longer kept distinct between the two groups.
| Color | Member |
|---|---|
| Red
|
Ogawa Rena (2015-2017) |
| Orange
|
Taguchi Natsumi (2015-2017) |
 Mustard
|
Fujii Rio (2015-2017) |
| Green
|
Wada Sakurako (2015-2020) |
 Turquoise
|
Hirose Ayaka (2015-2020) |
 Royal Blue
|
Nomura Minami (2015-2020) |
| Purple
|
Inoue Rei (2015-2020) |
| Pink
|
Hamaura Ayano (2015-2020) |
Mano Erina[]
| Color | Function |
|---|---|
| Red
|
Soloist Image Color |
| Gold
|
Hello! Project Mobekimasu Member Color |
| Purple
|
Hello! Project 2012 Summer Concert Goods Color |
| Pink
|
Hello! Project 2009-2010 Concert Goods Color |
Melon Kinenbi[]
During their time in Hello! Project, Melon Kinenbi's group color represented in concerts was Green.
| Color | Member |
|---|---|
| Red
|
Shibata Ayumi |
| Green
|
Otani Masae |
| Light Blue
|
Murata Megumi |
| Purple
|
Saito Hitomi |
v-u-den[]
During their time in Hello! Project, v-u-den's group color represented in concerts was Purple.
| Color | Member |
|---|---|
| Yellow
|
Okada Yui |
| Purple
|
Miyoshi Erika |
 Hot Pink
|
Ishikawa Rika |
Cat's♥Eye 7[]
| Color | Member |
|---|---|
| Red
|
Kumai Yurina |
| Orange
|
Hagiwara Mai |
| Yellow
|
Sugaya Risako |
 Emerald Green
|
Nakajima Saki |
| Light Blue
|
Yajima Maimi |
 Lavender
|
Sudo Maasa |
| Deep Pink
|
Shimizu Saki |
DIY♡[]
| Color | Member |
|---|---|
| Red
|
Yajima Maimi |
| Honey
|
Iikubo Haruna |
| Emerald Green
|
Nakajima Saki |
| Blue
|
Natsuyaki Miyabi |
| Purple
|
Tokunaga Chinami |
Dream Morning Musume[]
| Color | Member |
|---|---|
| Red
|
Abe Natsumi |
| Orange
|
Fujimoto Miki |
| Yellow
|
Yaguchi Mari |
| Yellow-Green
|
Yasuda Kei |
 Sky Blue
|
Yoshizawa Hitomi |
| Blue
|
Ogawa Makoto |
| Royal Blue
|
Iida Kaori |
| Purple
|
Nakazawa Yuko |
| Hot Pink
|
Ishikawa Rika |
 Light Pink
|
Kusumi Koharu |
Ecomoni[]
| Color | Member |
|---|---|
| Forest
|
Ishikawa Rika |
 Sea
|
Michishige Sayumi |
Lilpri[]
| Color | Member |
|---|---|
| Light Blue
|
Maeda Yuuka |
| Purple
|
Fukuda Kanon |
| Pink
|
Wada Ayaka |
MilkyWay[]
| Color | Member |
|---|---|
| Yellow
|
Kikkawa You |
| Light Blue
|
Kitahara Sayaka |
| Pink
|
Kusumi Koharu |
Morning Musume Sakura Gumi[]
| Color | Member |
|---|---|
| Red
|
Kago Ai |
| Yellow
|
Niigaki Risa |
| Yellow-Green
|
Kamei Eri |
| Light Blue
|
Takahashi Ai |
 Light Purple
|
Konno Asami |
| Purple
|
Yoshizawa Hitomi |
| Pink
|
Yaguchi Mari |
Morning Musume Otome Gumi[]
| Color | Member |
|---|---|
| Red
|
Fujimoto Miki |
| Orange
|
Tanaka Reina |
| Yellow
|
Ishikawa Rika |
| Green
|
Ogawa Makoto |
| Light Blue
|
Iida Kaori |
| Blue
|
Tsuji Nozomi |
| Purple
|
Michishige Sayumi |
NEXT YOU[]
During concerts and in the drama Budokan, NEXT YOU's group color was Pink.
| Color | Member |
|---|---|
 Light Red
|
Dogakiuchi Aoi |
| Yellow
|
Sakamoto Hana |
| Light Green
|
Adachi Mayu |
| Light Purple
|
Tsurui Rurika |
| Light Pink
|
Hidaka Aiko |
Nochiura Natsumi[]
| Color | Member |
|---|---|
| Red
|
Abe Natsumi |
| Yellow
|
Goto Maki |
| Yellow-Green
|
Matsuura Aya |
ODATOMO[]
| Color | Member |
|---|---|
| Sky Blue
|
Kanazawa Tomoko |
| Pink
|
Oda Sakura |
Ongaku Gatas[]
Their group color was Orange, much like the home uniforms for the Gatas Brilhantes H.P. futsal team.
| Color | Member |
|---|---|
| Red
|
Mano Erina |
| Orange
|
Satoda Mai |
| Yellow
|
Sengoku Minami |
| Green
|
Sawada Yuri |
| Light Blue
|
Muto Mika |
| Blue
|
Korenaga Miki |
| Light Purple
|
Noto Arisa |
| Purple
|
Yoshizawa Hitomi |
| Hot Pink
|
Ishikawa Rika |
| Pink
|
Konno Asami |