Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. When Wonderful Hearts was founded in 2006, all units and members began to have standard colors. Starting in 2012, member colors became more prominent outside of concerts and have been featured in singles and albums.
Morning Musume[]
As of January 2010, their group color represented in concerts is Red. The group's color on the official Hello! Project website is Deep Pink. For the one-time units Hello! Project Mobekimasu and Hello Pro All Stars, Morning Musume's group color was Red.
Each Morning Musume member has her own color for outfits and merchandise to distinguish between each member. The members were assigned an official image color starting from their spring 2005 tour onwards. Over time, as each member leaves the group, current or new members have the opportunity to change their current color to a different one which is available. No member has the exact same color, but some might have colors that look fairly similar to another member's.
| Color | Member | Former Owner |
|---|---|---|
 Italian Red Red
|
Kaga Kaede (2016-Present) |
Fujimoto Miki (2005-2007), Kusumi Koharu (2007-2009), Sayashi Riho (2011-2015) |
 Orange
|
Haga Akane (2019-Present) |
Kamei Eri (2005-2010), Kudo Haruka (2011-2017) |
 Light Orange
|
Not in use | Haga Akane (2015-2019) |
 Golden Yellow
|
Yokoyama Reina (2016-Present) |
|
 Honey / Daisy
|
Okamura Homare (2019-Present) |
Iikubo Haruna (2012-2018) |
 Yellow
|
Not in use | Takahashi Ai (2005-2011) |
 Lemon
|
Not in use | Michishige Sayumi (2005-2006) |
 Yellow-Green
|
Ikuta Erina (2012-Present) |
Niigaki Risa (2005-2012) |
 Green Bright Green
|
Yamazaki Mei (2019-Present) |
Suzuki Kanon (2011-2016) |
 Emerald Green
|
Not in use | Linlin (2007-2010), Sato Masaki (2011-2021) |
 Sea Blue Light Blue
|
Kitagawa Rio (2019-Present) |
Tanaka Reina (2005-2013), Ogata Haruna (2015-2018) |
 Royal Blue Blue
|
Ishida Ayumi (2011-Present) |
Ogawa Makoto (2005-2006), Junjun (2007-2010) |
 Purple
|
Nonaka Miki (2015-Present) |
Yoshizawa Hitomi (2005-2007), Ikuta Erina (2011-2012) |
 Light Purple Lavender
|
Oda Sakura (2012-Present) |
Yaguchi Mari (2005), Mitsui Aika (2006-2012) |
 Hot Pink
|
Fukumura Mizuki (2011-Present) |
Ishikawa Rika (2005) |
 Pink
|
Makino Maria (2019-Present) |
Konno Asami (2005-2006), Michishige Sayumi (2006-2014) |
 Light Pink
|
Not in use | Makino Maria (2015-2019) |
 Grey
|
Not in use | Kusumi Koharu (2005-2007) |
 White
|
Not in use | Morito Chisaki (2017-2022) |
 Chocolate
|
Not in use | Iikubo Haruna (2011-2012) |
ANGERME / S/mileage[]
As of July 2015, their group color represented in concerts is Blue. Previously, the group had used Purple (2010), Grey (2011-2012) and Pink (2012-2015). The group's color on the official Hello! Project website is Light Pink. For one-time units, ANGERME's group color was Grey for Hello! Project Mobekimasu and Blue for Hello Pro All Stars.
Each ANGERME member has their own color for outfits and merchandise to distinguish between each member. The members of S/mileage were each assigned a member color. On December 31, 2014, upon their name change to ANGERME in December 2014, their member colors were redistributed.
| Color | Member | Former Owner |
|---|---|---|
 Pure Red Red
|
Hashisako Rin (2019-Present) |
Takeuchi Akari (2011-2014), Wada Ayaka (2014-2019) |
| Orange
|
Ise Layla (2022-Present) |
Kosuga Fuyuka (2011), Katsuta Rina (2014-2019) |
| Light Orange
|
Not in use | Ise Layla (2018-2022) |
| Yellow
|
Sasaki Rikako (2014-Present) |
Katsuta Rina (2011-2014) |
| Green Bright Green
|
Kawana Rin (2020-Present) |
Tamura Meimi (2011-2014), Aikawa Maho (2014-2017), Oota Haruka (2018-2020) |
| Light Green
|
Hirayama Yuki (2021-Present) |
Ogawa Saki (2009-2011), Funaki Musubu (2017-2020) |
 Aqua Blue
|
Kamikokuryo Moe (2016-Present) |
|
| Blue
|
Takeuchi Akari (2014-Present) |
Wada Ayaka (2009-2014) |
| Light Blue
|
Not in use | Nakanishi Kana (2011-2014), Murota Mizuki (2014-2020) |
| Purple
|
Not in use | Fukuda Kanon (2009-2014), Tamura Meimi (2014-2016) |
| Light Purple
|
Kawamura Ayano (2017-Present) |
|
| Hot Pink
|
Not in use | Fukuda Kanon (2014-2015), Kasahara Momona (2016-2021) |
| Pink
|
Tamenaga Shion (2020-Present) |
Maeda Yuuka (2009-2011) |
| Light Pink
|
Not in use | Nakanishi Kana (2014-2019) |
| White
|
Matsumoto Wakana (2020-Present) |
Juice=Juice[]
As of December 2015, their group color represented in concerts is Purple. Previously, the group had used Grey (2013-2014) and Bright Green (2015). The group's color on the official Hello! Project website is Orange. For the one-time unit Hello Pro All Stars, Juice=Juice's group color was Bright Green.
Each Juice=Juice member has their own color for outfits and merchandise to distinguish between each member. On February 25, 2013, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. In promotions and merchandise, they would use the colors most similar to their fruit. The fruit theme was seemingly dropped with the addition of new members in 2017.
| Color | Member | Former Owner |
|---|---|---|
| Apple
|
Not in use | Kanazawa Tomoko (2013-2021) |
| Orange
|
Dambara Ruru (2017-Present) |
Otsuka Aina (2013) |
| Daisy
|
Ebata Kisaki (2021-Present) |
|
| Lemon
|
Not in use | Takagi Sayuki (2013-2021) |
| Melon
|
Uemura Akari (2013-Present) |
|
| Royal Blue
|
Matsunaga Riai (2019-Present) |
|
 Medium Blue
|
Not in use | Yanagawa Nanami (2017-2019) |
| Light Blue
|
Arisawa Ichika (2021-Present) |
|
| Grape
|
Not in use | Miyamoto Karin (2013-2020) |
| Light Purple
|
Irie Risa (2021-Present) |
|
| Hot Pink
|
Not in use | Inaba Manaka (2018-2022) |
| Peach
|
Not in use | Miyazaki Yuka (2013-2019) |
| Light Pink
|
Kudo Yume (2019-Present) |
|
| White
|
Inoue Rei (2020-Present) |
Tsubaki Factory[]
As of July 2015, their group color represented in concerts is Pink. The group's color on the official Hello! Project website is Light Purple. For the one-time unit Hello Pro All Stars, Tsubaki Factory's group color was Pink.
Each Tsubaki Factory member has their own color for outfits and merchandise to distinguish between each member. On June 3, 2015, on Hello! Project Station, the founding members of Kobushi Factory and Tsubaki Factory received t-shirts revealing their official member colors. Across the two groups, their member colors were distinct, with Kobushi Factory being assigned darker colors, and Tsubaki Factory being assigned lighter colors. Upon Kobushi Factory's disbandment in 2020 and the addition of the four new Tsubaki Factory members in 2021, the colors are no longer kept distinct between the two groups.
| Color | Member | Former Owner |
|---|---|---|
 Light Red
|
Akiyama Mao (2016-Present) |
|
| Orange
|
Yagi Shiori (2021-Present) |
|
| Light Orange
|
Not in use | Ogata Risa (2015-2020) |
| Mustard
|
Yofu Runo (2021-Present) |
|
| Yellow
|
Kishimoto Yumeno (2015-Present) |
|
| Light Green
|
Yamagishi Riko (2015-Present) |
|
| Emerald Green
|
Ono Mizuho (2016-Present) |
|
| Royal Blue
|
Fukuda Marine (2021-Present) |
|
| Light Blue
|
Niinuma Kisora (2015-Present) |
|
| Purple
|
Kasai Yuumi (2021-Present) |
|
| Light Purple
|
Tanimoto Ami (2015-Present) |
|
| Peach
|
Onoda Saori (2016-Present) |
|
| Light Pink
|
Asakura Kiki (2015-Present) |
BEYOOOOONDS[]
As of December 2018, their group color represented in concerts is Green. The group's color on the official Hello! Project website is Purple. As of March 2021, the group colors for CHICA#TETSU, Ame no Mori Kawa Umi, and Seasonings as represented in concerts are Daisy, Yellow-Green, and Grey respectively, while their group colors on the official website are Bright Green, Navy Blue, and Dark Red respectively.
Each BEYOOOOONDS member has their own color for outfits and merchandise to distinguish between each member. On January 10, 2019, through an OMAKE CHANNEL video, the members of CHICA#TETSU, Ame no Mori Kawa Umi, and SeasoningS received scrunchies revealing their official member colors.
| Sub-Group | Color | Member | Former Owner |
|---|---|---|---|
| CHICA#TETSU | Light Blue
|
Ichioka Reina (2018-Present) |
|
| Lavender
|
Shimakura Rika (2018-Present) |
||
| Hot Pink
|
Nishida Shiori (2018-Present) |
||
| Daisy
|
Eguchi Saya (2018-Present) |
||
| Ame no Mori Kawa Umi |
 Mint Green
|
Takase Kurumi (2018-Present) |
|
| Sea Blue
|
Maeda Kokoro (2018-Present) |
||
| Italian Red
|
Yamazaki Yuhane (2018-Present) |
||
| Orange
|
Kiyono Momohime (2018-Present) |
||
| Pink
|
Okamura Minami (2018-Present) |
||
| SeasoningS | Purple
|
Hirai Miyo (2018-Present) |
|
| Green
|
Kobayashi Honoka (2018-Present) |
||
| Medium Blue
|
Satoyoshi Utano (2018-Present) |
OCHA NORMA[]
As of July 2021, their group color represented in concerts is Yellow. The group's color on the official Hello! Project website is Bright Green.
Each OCHA NORMA member has their own color for outfits and merchandise to distinguish between each member. On December 27, 2021, through an OMAKE CHANNEL video, the founding members received wristbands revealing their official member colors.
| Color | Member | Former Owner |
|---|---|---|
| Italian Red
|
Yonemura Kirara (2021-Present) |
|
| Orange
|
Ishiguri Kanami (2021-Present) |
|
| Yellow
|
Hiromoto Ruli (2021-Present) |
|
| Light Green
|
Kitahara Momo (2021-Present) |
|
| Sea Blue
|
Saito Madoka (2021-Present) |
|
| Royal Blue
|
Tsutsui Roko (2021-Present) |
|
| Purple
|
Nishizaki Miku (2021-Present) |
|
| Light Purple
|
Tashiro Sumire (2021-Present) |
|
| Pink
|
Kubota Nanami (2021-Present) |
|
| White
|
Nakayama Natsume (2021-Present) |
