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Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. When Wonderful Hearts was founded in 2006, all units and members began to have standard colors. Starting in 2012, member colors became more prominent outside of concerts and have been featured in singles and albums.

Morning Musume[]

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As of January 2010, their group color represented in concerts is Red. The group's color on the official Hello! Project website is Deep Pink. For the one-time units Hello! Project Mobekimasu and Hello Pro All Stars, Morning Musume's group color was Red.

Each Morning Musume member has her own color for outfits and merchandise to distinguish between each member. The members were assigned an official image color starting from their spring 2005 tour onwards. Over time, as each member leaves the group, current or new members have the opportunity to change their current color to a different one which is available. No member has the exact same color, but some might have colors that look fairly similar to another member's.

Color Member Former Owner
Red Penlight Red
ItalianRed Penlight Italian Red
PureRed Penlight Pure Red
Yumigeta Ako
(2023-Present)
Fujimoto Miki (2005-2007), Kusumi Koharu (2007-2009), Sayashi Riho (2011-2015), Kaga Kaede (2016-2022)
Orange Penlight Orange Haga Akane
(2019-Present)
Kamei Eri (2005-2010), Kudo Haruka (2011-2017)
LightOrange Penlight Light Orange Not in use Haga Akane (2015-2019)
GoldenYellow Penlight Golden Yellow Yokoyama Reina
(2016-Present)
Daisy Penlight Honey / Daisy
Yellow Penlight Yellow
Okamura Homare
(2019-Present)
Takahashi Ai (2005-2011), Iikubo Haruna (2012-2018)
LightYellow Penlight Lemon Not in use Michishige Sayumi (2005-2006)
YellowGreen Penlight Yellow-Green Ikuta Erina
(2012-Present)
Niigaki Risa (2005-2012)
Green Penlight Green
BrightGreen Penlight Bright Green
Yamazaki Mei
(2019-Present)
Suzuki Kanon (2011-2016)
EmeraldGreen Penlight Emerald Green
MintGreen Penlight Mint Green
Inoue Haruka
(2023-Present)
Linlin (2007-2010), Sato Masaki (2011-2021)
SeaBlue Penlight Sea Blue
LightBlue Penlight Light Blue
Kitagawa Rio
(2019-Present)
Tanaka Reina (2005-2013), Ogata Haruna (2015-2018)
RoyalBlue Penlight Royal Blue
Blue Penlight Blue
Ishida Ayumi
(2011-Present)
Ogawa Makoto (2005-2006), Junjun (2007-2010)
Purple Penlight Purple Nonaka Miki
(2015-Present)
Yoshizawa Hitomi (2005-2007), Ikuta Erina (2011-2012)
LightPurple Penlight Light Purple
Lavender Penlight Lavender
Oda Sakura
(2012-Present)
Yaguchi Mari (2005), Mitsui Aika (2006-2012)
HotPink Penlight Hot Pink Not in use Ishikawa Rika (2005), Fukumura Mizuki (2011-2023)
Pink Penlight Pink Makino Maria
(2019-Present)
Konno Asami (2005-2006), Michishige Sayumi (2006-2014)
LightPink Penlight Light Pink Not in use Makino Maria (2015-2019)
LightGrey Penlight Grey Not in use Kusumi Koharu (2005-2007)
White Penlight White Not in use Morito Chisaki (2017-2022)
Chocolate Penlight Chocolate Not in use Iikubo Haruna (2011-2012)
MilkTea Penlight Milk Tea Sakurai Rio
(2022-Present)


ANGERME / S/mileage[]

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As of July 2015, their group color represented in concerts is Blue. Previously, the group had used Purple (2010), Grey (2011-2012) and Pink (2012-2015). The group's color on the official Hello! Project website is Light Pink. For one-time units, ANGERME's group color was Grey for Hello! Project Mobekimasu and Blue for Hello Pro All Stars.

Each ANGERME member has their own color for outfits and merchandise to distinguish between each member. The members of S/mileage were each assigned a member color. On December 31, 2014, upon their name change to ANGERME in December 2014, their member colors were redistributed.

Color Member Former Owner
PureRed Penlight Pure Red
Red Penlight Red
Hashisako Rin
(2019-Present)
Takeuchi Akari (2011-2014), Wada Ayaka (2014-2019)
Orange Penlight Orange Ise Layla
(2022-Present)
Kosuga Fuyuka (2011), Katsuta Rina (2014-2019)
LightOrange Penlight Light Orange Not in use Ise Layla (2018-2022)
Yellow Penlight Yellow Sasaki Rikako
(2014-2024)
Katsuta Rina (2011-2014)
Green Penlight Green
BrightGreen Penlight Bright Green
Kawana Rin
(2020-Present)
Tamura Meimi (2011-2014), Aikawa Maho (2014-2017), Oota Haruka (2018-2020)
YellowGreen Penlight Light Green Hirayama Yuki
(2021-Present)
Ogawa Saki (2009-2011), Funaki Musubu (2017-2020)
AquaBlue Penlight Aqua Blue Kamikokuryo Moe
(2016-Present)
LightBlue Penlight Light Blue
SeaBlue Penlight Sea Blue
Goto Hana
(2023-present)
Nakanishi Kana (2011-2014), Murota Mizuki (2014-2020)
Blue Penlight Blue Not in use Wada Ayaka (2009-2014), Takeuchi Akari (2014-2023)
Purple Penlight Purple Not in use Fukuda Kanon (2009-2014)[N1], Tamura Meimi (2014-2016)[N1]
LightPurple Penlight Light Purple Kawamura Ayano
(2017-Present)
HotPink Penlight Hot Pink Shimoitani Yukiho
(2023-present)
Fukuda Kanon (2014-2015), Kasahara Momona (2016-2021)
Pink Penlight Pink Tamenaga Shion
(2020-Present)
Maeda Yuuka (2009-2011)
LightPink Penlight Light Pink Not in use Nakanishi Kana (2014-2019)
White Penlight White Matsumoto Wakana
(2020-Present)


Juice=Juice[]

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As of December 2015, their group color represented in concerts is Purple. Previously, the group had used Grey (2013-2014) and Bright Green (2015). The group's color on the official Hello! Project website is Orange. For the one-time unit Hello Pro All Stars, Juice=Juice's group color was Bright Green.

Each Juice=Juice member has their own color for outfits and merchandise to distinguish between each member. On February 25, 2013, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. In promotions and merchandise, they would use the colors most similar to their fruit. The fruit theme was seemingly dropped with the addition of new members in 2017.

Color Member Former Owner
PureRed Penlight Pure Red
Red Penlight Apple
Kawashima Mifu
(2023-Present)
Kanazawa Tomoko (2013-2021)
Orange Penlight Orange Dambara Ruru
(2017-Present)
Otsuka Aina (2013)
Daisy Penlight Daisy Ebata Kisaki
(2021-Present)
LightYellow Penlight Lemon Not in use Takagi Sayuki (2013-2021)
YellowGreen Penlight Melon Uemura Akari
(2013-2024)
MintGreen Penlight Mint Green Endo Akari
(2022-Present)
RoyalBlue Penlight Royal Blue Matsunaga Riai
(2019-Present)
MediumBlue Penlight Medium Blue Not in use Yanagawa Nanami (2017-2019)
LightBlue Penlight Light Blue Arisawa Ichika
(2021-Present)
Purple Penlight Grape / Purple Ishiyama Sakura
(2022-Present)
Miyamoto Karin (2013-2020)
LightPurple Penlight Light Purple Irie Risa
(2021-Present)
HotPink Penlight Hot Pink Not in use Inaba Manaka (2018-2022)
Pink Penlight Peach / Pink Kudo Yume
(2022-Present)
Miyazaki Yuka (2013-2019)
LightPink Penlight Light Pink Not in use Kudo Yume
(2019-2022)
White Penlight White Inoue Rei
(2020-Present)


Tsubaki Factory[]

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As of July 2015, their group color represented in concerts is Pink. The group's color on the official Hello! Project website is Light Purple. For the one-time unit Hello Pro All Stars, Tsubaki Factory's group color was Pink.

Each Tsubaki Factory member has their own color for outfits and merchandise to distinguish between each member. On June 3, 2015, on Hello! Project Station, the founding members of Kobushi Factory and Tsubaki Factory received t-shirts revealing their official member colors. Across the two groups, their member colors were distinct, with Kobushi Factory being assigned darker colors, and Tsubaki Factory being assigned lighter colors. Upon Kobushi Factory's disbandment in 2020 and the addition of the four new Tsubaki Factory members in 2021, the colors are no longer kept distinct between the two groups.

Color Member Former Owner
LightRed Penlight Light Red Akiyama Mao
(2016-Present)
Orange Penlight Orange Yagi Shiori
(2021-Present)
LightOrange Penlight Light Orange Not in use Ogata Risa (2015-2020)
GoldenYellow Penlight Mustard Yofu Runo
(2021-Present)
Yellow Penlight Yellow Not in use Kishimoto Yumeno (2015-2023)
YellowGreen Penlight Light Green Not in use Yamagishi Riko (2015-2023)
BrightGreen Penlight Bright Green Doi Fuka
(2024-Present)
EmeraldGreen Penlight Emerald Green Ono Mizuho
(2016-Present)
RoyalBlue Penlight Royal Blue Fukuda Marine
(2021-Present)
LightBlue Penlight Light Blue Niinuma Kisora
(2015-2024)
Purple Penlight Purple Kasai Yuumi
(2021-Present)
LightPurple Penlight Light Purple Tanimoto Ami
(2015-Present)
Pink Penlight Peach Onoda Saori
(2016-Present)
LightPink Penlight Light Pink Murata Yuu
(2024-Present)
Asakura Kiki
(2015-2023)
White Penlight White Ishii Mihane
(2024-Present)


BEYOOOOONDS[]

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As of December 2018, their group color represented in concerts is Green. The group's color on the official Hello! Project website is Purple. As of March 2021, the group colors for CHICA#TETSU, Ame no Mori Kawa Umi, and Seasonings as represented in concerts are Daisy, Yellow-Green, and Grey respectively, while their group colors on the official website are Bright Green, Navy Blue, and Dark Red respectively.

Each BEYOOOOONDS member has their own color for outfits and merchandise to distinguish between each member. On January 10, 2019, through an OMAKE CHANNEL video, the members of CHICA#TETSU, Ame no Mori Kawa Umi, and SeasoningS received scrunchies revealing their official member colors.

Sub-Group Color Member Former Owner
CHICA#TETSU Daisy Penlight Daisy Eguchi Saya
(2018-Present)
LightBlue Penlight Light Blue Not in use Ichioka Reina
(2018-2024)
Lavender Penlight Lavender Shimakura Rika
(2018-Present)
HotPink Penlight Hot Pink Nishida Shiori
(2018-Present)
Ame no Mori Kawa Umi ItalianRed Penlight Italian Red Yamazaki Yuhane
(2018-Present)
Orange Penlight Orange Kiyono Momohime
(2018-Present)
MintGreen Penlight Mint Green Takase Kurumi
(2018-Present)
SeaBlue Penlight Sea Blue Maeda Kokoro
(2018-Present)
Pink Penlight Pink Okamura Minami
(2018-Present)
SeasoningS Green Penlight Green Kobayashi Honoka
(2018-Present)
MediumBlue Penlight Medium Blue Satoyoshi Utano
(2018-Present)
Purple Penlight Purple Hirai Miyo
(2018-Present)


OCHA NORMA[]

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As of 2022, their group color represented in concerts is Orange. Previously, the group had used Yellow (2021-2022). The group's color on the official Hello! Project website is Bright Green.

Each OCHA NORMA member has their own color for outfits and merchandise to distinguish between each member. On December 27, 2021, through an OMAKE CHANNEL video, the founding members received wristbands revealing their official member colors.

Color Member Former Owner
ItalianRed Penlight Italian Red Yonemura Kirara
(2021-Present)
Orange Penlight Orange Ishiguri Kanami
(2021-Present)
Yellow Penlight Yellow Hiromoto Ruli
(2021-Present)
YellowGreen Penlight Light Green Kitahara Momo
(2021-Present)
SeaBlue Penlight Sea Blue Saito Madoka
(2021-Present)
RoyalBlue Penlight Royal Blue Tsutsui Roko
(2021-Present)
Purple Penlight Purple Nishizaki Miku
(2021-Present)
LightPurple Penlight Light Purple Tashiro Sumire
(2021-Present)
Pink Penlight Pink Kubota Nanami
(2021-Present)
White Penlight White Nakayama Natsume
(2021-Present)
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