Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. When Wonderful Hearts was founded in 2006, all units and members began to have standard colors. Starting in 2012, member colors became more prominent outside of concerts and have been featured in singles and albums.
Morning Musume[]
As of January 2010, their group color represented in concerts is Red. The group's color on the official Hello! Project website is Deep Pink. For the one-time units Hello! Project Mobekimasu and Hello Pro All Stars, Morning Musume's group color was Red. Morning Musume/Members
ANGERME / S/mileage[]
As of July 2015, their group color represented in concerts is Blue. Previously, the group had used Purple (2010), Grey (2011-2012) and Pink (2012-2015). The group's color on the official Hello! Project website is Light Pink. For one-time units, ANGERME's group color was Grey for Hello! Project Mobekimasu and Blue for Hello Pro All Stars. ANGERME/Members
Juice=Juice[]
As of December 2015, their group color represented in concerts is Purple. Previously, the group had used Grey (2013-2014) and Bright Green (2015). The group's color on the official Hello! Project website is Orange. For the one-time unit Hello Pro All Stars, Juice=Juice's group color was Bright Green. Juice=Juice/Members
Tsubaki Factory[]
As of July 2015, their group color represented in concerts is Pink. The group's color on the official Hello! Project website is Light Purple. For the one-time unit Hello Pro All Stars, Tsubaki Factory's group color was Pink. Tsubaki Factory/Members
BEYOOOOONDS[]
As of December 2018, their group color represented in concerts is Green. The group's color on the official Hello! Project website is Purple. As of March 2021, the group colors for CHICA#TETSU, Ame no Mori Kawa Umi, and Seasonings as represented in concerts are Daisy, Yellow-Green, and Grey respectively, while their group colors on the official website are Bright Green, Navy Blue, and Dark Red respectively. BEYOOOOONDS/Members
OCHA NORMA[]
As of 2022, their group color represented in concerts is Orange. Previously, the group had used Yellow (2021-2022). The group's color on the official Hello! Project website is Bright Green. OCHA NORMA/Members
Rosy Chronicle[]
As of 2024, their group color represented in concerts is Golden Yellow. The group's color on the official Hello! Project website is Dark Red. Rosy Chronicle/Members