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Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. As of Wonderful Hearts, all units and members began to have standard colors. Starting in 2012 member, colors became more prominent outside of concerts and have been featured in singles and albums.

Morning MusumeEdit

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The members of Morning Musume were assigned an official image color from their spring 2005 tour onwards. Since January 2010, their group color from Hello! Project concerts has been Red. The group's color for the one-time unit Hello! Project Mobekimasu was Red.

Color Member Former Owner
Red / Italian Red Kaga Kaede
(2016-Present)
Fujimoto Miki (2005-2007), Kusumi Koharu (2007-2009), Sayashi Riho (2011-2015)
Orange Haga Akane
(2019-Present)
Kamei Eri (2005-2010), Kudo Haruka (2011-2017)
Light Orange Not in use Haga Akane (2015-2019)
Golden Yellow /
Gold
Yokoyama Reina
(2016-Present)
Takahashi Ai (2005-2006)
Yellow /
Honey
Not in use Michishige Sayumi (2005-2006), Takahashi Ai (2006-2011), Iikubo Haruna (2012-2018)
Yellow-Green Ikuta Erina
(2012-Present)
Niigaki Risa (2005-2012)
Emerald Green Sato Masaki
(2011-Present)
Linlin (2007-2010)
Green Not in use Suzuki Kanon (2011-2016)
Blue /
Royal Blue
Ishida Ayumi
(2011-Present)
Ogawa Makoto (2005-2006), Junjun (2007-2010)
Light Blue /
Sea Blue
Not in use Tanaka Reina (2005-2013), Ogata Haruna (2015-2018)
Light Purple /
Lavender
Oda Sakura
(2012-Present)
Yaguchi Mari (2005), Mitsui Aika (2006-2012)
Purple Nonaka Miki
(2015-Present)
Yoshizawa Hitomi (2005-2007), Ikuta Erina (2011-2012)
Hot Pink /
Deep Pink
Fukumura Mizuki
(2011-Present)
Ishikawa Rika (2005)
Pink Not in use Konno Asami (2005-2006), Michishige Sayumi (2006-2014)
Light Pink Makino Maria
(2015-Present)
None
Grey Not in use Kusumi Koharu (2005-2007)
White Morito Chisaki
(2017-Present)
None
Chocolate Not in use Iikubo Haruna (2011-2012)

S/mileage / ANGERMEEdit

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As of July 2015, their group color represented in concerts is Blue.

Color Member Former Owner
Red Not in use Takeuchi Akari (2011-2014), Wada Ayaka (2014-2019)
Orange Katsuta Rina
(2014-Present)
Kosuga Fuyuka (2011)
Light Orange Ise Layla
(2018-Present)
none
Yellow Sasaki Rikako
(2014-Present)
Katsuta Rina (2011-2014)
Yellow-Green Funaki Musubu
(2017-Present)
Ogawa Saki (2009-2011)
Bright Green / Green Oota Haruka
(2018-Present)
Tamura Meimi (2011-2014), Aikawa Maho (2014-2017)
Aqua Blue Kamikokuryo Moe
(2016-Present)
none
Blue Takeuchi Akari
(2014-Present)
Wada Ayaka (2009-2014)
Light Blue Murota Mizuki
(2014-Present)
Nakanishi Kana (2011-2014)
Purple Not in use Tamura Meimi (2014-2016)
Light Purple /
Lavender
Kawamura Ayano
(2017-Present)
Fukuda Kanon (2009-2014)
Deep Pink Kasahara Momona
(2016-Present)
Fukuda Kanon (2014-2015)
Light Pink Nakanishi Kana
(2014-Present)
Maeda Yuuka (2009-2011)

Juice=JuiceEdit

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On February 25, 2013, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. However, in promotions and merchandise, they use the colors most similar to their fruit. As of December 2015, their group color represented in concerts is Purple.

Color Member Former Owner
Peach Not in use Miyazaki Yuka (2013-2019)
Apple Kanazawa Tomoko
(2013-Present)
Lemon Takagi Sayuki
(2013-Present)
Grape Miyamoto Karin
(2013-Present)
Melon Uemura Akari
(2013-Present)
Orange Dambara Ruru
(2017-Present)
Otsuka Aina (2013)
Medium Blue Not in use Yanagawa Nanami (2017-2019)
Hot Pink Inaba Manaka
(2018-Present)

Country GirlsEdit

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The official member colors were announced at a "Itooshikutte Gomen ne / Koi Dorobou" release event on March 25, 2015. As of July 2015, their group color represented in concerts is Orange.

Member Color Former Owner
Pink Not in use Tsugunaga Momoko (2015-2017)
Lime Yamaki Risa
(2015-Present)
Italian Red Not in use Inaba Manaka (2015-2016)
Orange Morito Chisaki
(2015-Present)
Medium Blue Ozeki Mai
(2015-Present)
Purple Not in use Yanagawa Nanami (2015-2019)
Yellow /
Daisy
Funaki Musubu
(2015-Present)
Shimamura Uta (2015)

Kobushi FactoryEdit

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In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is Grey.

Color Member Former Owner
Mustard Not in use Fujii Rio (2015-2017)
Turquoise Hirose Ayaka
(2015-Present)
Royal Blue Nomura Minami
(2015-Present)
Red Not in use Ogawa Rena (2015-2017)
Pink Hamaura Ayano
(2015-Present)
Orange Not in use Taguchi Natsumi (2015-2017)
Green Wada Sakurako
(2015-Present)
Purple Inoue Rei
(2015-Present)

Tsubaki FactoryEdit

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In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is Pink.

Color Member
Light Green Yamagishi Riko
(2015-Present)
Light Orange Ogata Risa
(2015-Present)
Light Blue Niinuma Kisora
(2015-Present)
Light Purple Tanimoto Ami
(2015-Present)
Yellow Kishimoto Yumeno
(2015-Present)
Light Pink Asakura Kiki
(2015-Present)
Emerald Green Ono Mizuho
(2016-Present)
Peach Onoda Saori
(2016-Present)
Light Red Akiyama Mao
(2016-Present)

BEYOOOOONDSEdit

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As of December 2018, their group color represented in concerts is Green.

CHICA#TETSUEdit

As of October 2018, their group color represented in concerts is Yellow-Green.

Color Member
Light Blue Ichioka Reina
(2018-Present)
Lavender Shimakura Rika
(2018-Present)
Hot Pink Nishida Shiori
(2018-Present)
Daisy Eguchi Saya
(2018-Present)

Ame no Mori Kawa UmiEdit

As of October 2018, their group color represented in concerts is Yellow.

Color Member
Mint Green Takase Kurumi
(2018-Present)
Sea Blue Maeda Kokoro
(2018-Present)
Italian Red Yamazaki Yuhane
(2018-Present)
Pink Okamura Minami
(2018-Present)
Orange Kiyono Momohime
(2018-Present)

Hello! Project "ONLY YOU" Audition Winner GroupEdit

Color Member
Purple Hirai Miyo
(2018-Present)
Green Kobayashi Honoka
(2018-Present)
Medium Blue Satoyoshi Utano
(2018-Present)

See AlsoEdit

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