Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. When Wonderful Hearts was founded in 2006, all units and members began to have standard colors. Starting in 2012, member colors became more prominent outside of concerts and have been featured in singles and albums.
Contents
Morning Musume[]
The members of Morning Musume were assigned an official image color from their spring 2005 tour onwards. Since January 2010, their group color from Hello! Project concerts has been Red 
. However, the group's color on the official Hello! Project website is Deep Pink 
.
The group's color for both one-time units Hello! Project Mobekimasu and Hello Pro All Stars was also Red .
| Color | Member | Former Owner |
 Red Italian Red
|
Kaga Kaede (2016-Present) |
Fujimoto Miki (2005-2007), Kusumi Koharu (2007-2009), Sayashi Riho (2011-2015) |
 Orange
|
Haga Akane (2019-Present) |
Kamei Eri (2005-2010), Kudo Haruka (2011-2017) |
 Light Orange
|
Not in use | Haga Akane (2015-2019) |
 Gold / Golden Yellow
|
Yokoyama Reina (2016-Present) |
Takahashi Ai (2005-2006) |
 Honey / Daisy Yellow
|
Okamura Homare (2019-Present) |
Michishige Sayumi (2005-2006), Takahashi Ai (2006-2011), Iikubo Haruna (2012-2018) |
 Yellow-Green
|
Ikuta Erina (2012-Present) |
Niigaki Risa (2005-2012) |
 Green Bright Green
|
Yamazaki Mei (2019-Present) |
Suzuki Kanon (2011-2016) |
 Emerald Green
|
Sato Masaki (2011-Present) |
Linlin (2007-2010) |
 Light Blue Sea Blue
|
Kitagawa Rio (2019-Present) |
Tanaka Reina (2005-2013), Ogata Haruna (2015-2018) |
 Royal Blue Blue
|
Ishida Ayumi (2011-Present) |
Ogawa Makoto (2005-2006), Junjun (2007-2010) |
 Light Purple Lavender
|
Oda Sakura (2012-Present) |
Yaguchi Mari (2005), Mitsui Aika (2006-2012) |
 Purple
|
Nonaka Miki (2015-Present) |
Yoshizawa Hitomi (2005-2007), Ikuta Erina (2011-2012) |
| Hot Pink
|
Fukumura Mizuki (2011-Present) |
Ishikawa Rika (2005) |
 Pink
|
Makino Maria (2019-Present) |
Konno Asami (2005-2006), Michishige Sayumi (2006-2014) |
 Light Pink
|
Not in use | Makino Maria (2015-2019) |
 Grey
|
Not in use | Kusumi Koharu (2005-2007) |
 White
|
Morito Chisaki (2017-Present) |
|
 Chocolate
|
Not in use | Iikubo Haruna (2011-2012) |
ANGERME / S/mileage[]
As of July 2015, their group color represented in concerts is Blue 
. Previously, the group had used Purple (2010), Grey (2011-2012) and Pink (2012-2015).
The group's color on the official Hello! Project website is Light Pink .
For special one shot units, the group's color was Grey for Hello! Project Mobekimasu and Blue for Hello Pro All Stars.
| Color | Member | Former Owner |
Red Pure Red
|
Hashisako Rin (2019-Present) |
Takeuchi Akari (2011-2014), Wada Ayaka (2014-2019) |
| Orange
|
Not in use | Kosuga Fuyuka (2011), Katsuta Rina (2014-2019) |
| Light Orange
|
Ise Layla (2018-Present) |
|
| Yellow
|
Sasaki Rikako (2014-Present) |
Katsuta Rina (2011-2014) |
| Yellow-Green
|
Not in use | Ogawa Saki (2009-2011), Funaki Musubu (2017-2020) |
| Green Bright Green
|
Kawana Rin (2020-Present) |
Tamura Meimi (2011-2014), Aikawa Maho (2014-2017), Oota Haruka (2018-2020) |
 Aqua Blue
|
Kamikokuryo Moe (2016-Present) |
|
| Light Blue
|
Not in use | Nakanishi Kana (2011-2014), Murota Mizuki (2014-2020) |
| Blue
|
Takeuchi Akari (2014-Present) |
Wada Ayaka (2009-2014) |
| Light Purple
|
Kawamura Ayano (2017-Present) |
|
| Purple
|
Not in use | Fukuda Kanon (2009-2014), Tamura Meimi (2014-2016) |
| Hot Pink
|
Kasahara Momona (2016-Present) |
Fukuda Kanon (2014-2015) |
| Pink
|
Tamenaga Shion (2020-Present) |
Maeda Yuuka (2009-2011) |
| Light Pink
|
Not in use | Nakanishi Kana (2014-2019) |
| White
|
Matsumoto Wakana (2020-Present) |
Juice=Juice[]
On February 25, 2013, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. In promotions and merchandise, they would use the colors most similar to their fruit. The fruit theme was dropped with the addition of new members though.
As of December 2015, their group color represented in concerts is Purple 
. Previously the group had used Grey (2013-2014) and Bright Green (2015). However, the group's color on the official website is Orange .
During the one-time unit Hello Pro All Stars Juice=Juice's group color was Bright Green .
| Color | Member | Former Owner |
| Apple
|
Kanazawa Tomoko (2013-Present) |
|
| Orange
|
Dambara Ruru (2017-Present) |
Otsuka Aina (2013) |
| Lemon
|
Not in use | Takagi Sayuki (2013-2021) |
| Melon
|
Uemura Akari (2013-Present) |
|
| Royal Blue
|
Matsunaga Riai (2019-Present) |
|
 Medium Blue
|
Not in use | Yanagawa Nanami (2017-2019) |
| Grape
|
Not in use | Miyamoto Karin (2013-2020) |
| Hot Pink
|
Inaba Manaka (2018-Present) |
|
| Peach
|
Not in use | Miyazaki Yuka (2013-2019) |
| Light Pink
|
Kudo Yume (2019-Present) |
|
| White
|
Inoue Rei (2020-Present) |
Tsubaki Factory[]
In June 2015, on Hello! Project Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is Pink 
. However, the group's color on the official website is Light Purple .
For one-time unit Hello Pro All Stars Tsubaki Factory's group color was Pink .
| Color | Member | Former Owner |
 Light Red
|
Akiyama Mao (2016-Present) |
|
| Light Orange
|
Not in use | Ogata Risa (2015-2020) |
| Yellow
|
Kishimoto Yumeno (2015-Present) |
|
| Light Green
|
Yamagishi Riko (2015-Present) |
|
| Emerald Green
|
Ono Mizuho (2016-Present) |
|
| Light Blue
|
Niinuma Kisora (2015-Present) |
|
| Light Purple
|
Tanimoto Ami (2015-Present) |
|
| Peach
|
Onoda Saori (2016-Present) |
|
| Light Pink
|
Asakura Kiki (2015-Present) |
BEYOOOOONDS[]
As of December 2018, their group color represented in concerts is Green 
. However, the group's color on the official Hello! Project website is Purple .
As of March 2021, the group colors for CHICA#TETSU, Ame no Mori Kawa Umi, and Seasonings as represented in concerts are Daisy 
, Yellow-Green 
, and Grey 
respectively, while their group colors on the official website are Bright Green , Navy Blue 
, and Dark Red 
respectively.
| Sub-Group | Color | Member | Former Owner |
| CHICA#TETSU | Light Blue
|
Ichioka Reina (2018-Present) |
|
| Lavender
|
Shimakura Rika (2018-Present) |
||
| Hot Pink
|
Nishida Shiori (2018-Present) |
||
| Daisy
|
Eguchi Saya (2018-Present) |
||
| Ame no Mori Kawa Umi |
 Mint Green
|
Takase Kurumi (2018-Present) |
|
| Sea Blue
|
Maeda Kokoro (2018-Present) |
||
| Italian Red
|
Yamazaki Yuhane (2018-Present) |
||
| Orange
|
Kiyono Momohime (2018-Present) |
||
| Pink
|
Okamura Minami (2018-Present) |
||
| SeasoningS | Purple
|
Hirai Miyo (2018-Present) |
|
| Green
|
Kobayashi Honoka (2018-Present) |
||
| Medium Blue
|
Satoyoshi Utano (2018-Present) |
