hachama (have a child's mind again) is a subsidiary label of UP-FRONT WORKS created in 2001, and is handled by Pony Canyon. Most Hello! Project musicals and concerts are released under this label.
Artists
- Current Artists
- ANGERME (formerly S/mileage) (2010-present)
- Juice=Juice (2013-present)
- Former Artists
- Abe Natsumi (2003-2010)
- ALMA KAMINIITO (2011-2014)
- Eric Fukusaki (2014-2019)
- Fujimoto Miki (2002-2003)
- GAM (2006-2007)
- Lilpri (2010-2011)
- Mano Erina (2009-2013)
- Nochiura Natsumi (2004-2005)
- Peaberry (2013)
- Yaguchi Mari with Airband (2009)