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Aimmx (アイムミクス) is the first cosmetic brand produced by Takahashi Ai, released as a subsidiary of G.O. Holdings in Osaka. It features gender-neutral shades that are easy to use by anyone with an interest in fashion.[1] At launch, Takahashi modeled the brand alongside her cousin Maeda Riku to present the function for all genders.[2]
The line was first announced in September 2021 and accepted pre-orders in October until the full launch on October 20.[3]
Trivia[]
Known personalities who modeled for the brand:
Notable Campaign Images[]
References[]
- ↑ 高橋愛 ”初” プロデュースコスメ『Aimmx（アイムミクス）アイシャドウパレット 』 10月20日全国発売 (in Japanese). Newscast.jp 2021-09-28.
- ↑ 陸。 (in Japanese). Takahashi Ai Official Blog. 2021-09-28.
- ↑ 総フォロワー数429万人※！ 【高橋愛】待望の初プロデュースコスメ！ (in Japanese). AIMMX Official Site.