Member Colors

Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. Currently, only the Wonderful Hearts and Mobekimasu concert unit groups have standard colors. Starting in 2012 member colors became more prominent and have been featured in singles and albums.

Morning Musume
Morning Musume members did not have standard colors before Morning Musume Concert Tour 2005 Haru ~Dai 6 Kan Hit Mankai!~, Ishikawa Rika's graduation concert. However, some frequently did have the same color for each concert. Since then, each member has been assigned a color.

As of 2010, when the concert unit Mobekimasu was formed, Morning Musume was assigned Red as their group color. They have yet to change colors since then.

Berryz Koubou
Berryz Koubou seem to change their colors around every year. They changed from concert to concert, although some members would receive the same color sometimes.

As of 2010, when to concert unit Mobekimasu was formed, Berryz Koubou was assigned Blue as their group color. They yet to change colors since then. They are the only group that hasn't incorporated member colors into their singles and albums

Former members

 * Ishimura Maiha (2005-2006) - Purple (Light Blue, summer 2005)

C-ute
At their first event as a 5-member group, each of the members was given a new color used for merchandise, costumes, and the like. Prior to that, they all received a member color at the time of their debut.

When Mobekimasu was formed, ℃-ute was assigned a group color. Their current color is Yellow, while they have used Pink in the past.

Former Members

 * Umeda Erika - Yellow
 * Arihara Kanna - Red
 * Murakami Megumi - Light Blue

S/mileage
When Mobekimasu was formed, S/mileage was assigned a group color. Their current color is pink, while Purple and Silver were previously used.

Juice=Juice
On February 25, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. However, in promotions and merchandise, they use the colors most similar to their fruit.

Former Members

 * Otsuka Aina - Orange

Soloists
Soloists may have multiple colors. When they promote Hello! Project as a whole, they tend to use a different color than the ones they used in their own solo concerts, events, and goods.

We will consider the colors they mainly use in solo concert/events and individual goods (such as birthday T-shirts) as their "primary color", while any color they use as an act of Hello! Project (concerts & promotion) as their "secondary color".