Egao no Kimi wa Taiyou sa / Kimi no Kawari wa Iyashinai / What is LOVE?

What is LOVE? is an original song by Morning Musume. It will be the ending theme for the NHK World show J-Melo beginning on October 6, 2013.

The song is based on a J-Melo new song project with Morning Musume, where Tsunku ask the viewers how do they describe "love". The project received over 700 submission from fans worldwide.