Member Colors

Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. As of Wonderful Hearts, all units and members began to have standard colors. Starting in 2012 member, colors became more prominent outside of concerts and have been featured in singles and albums.

Morning Musume
The members of Morning Musume were assigned an official image color from their spring 2005 tour onwards. Since January 2010, their group color from Hello! Project concerts has been . The group's color for the one-time unit Hello! Project Mobekimasu was .

S/mileage / ANGERME
As of July 2015, their group color represented in concerts is .

Juice=Juice
On February 25, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. However, in promotions and merchandise, they use the colors most similar to their fruit. As of July 2013, their group color represented in concerts is .
 * Former Members
 * Otsuka Aina - Orange (2013)

Country Girls
The official member colors were announced at a "Itooshikutte Gomen ne / Koi Dorobou" release event on March 25, 2015. As of July 2015, their group color represented in concerts is .
 * Former Members
 * Shimamura Uta - Daisy (2015)
 * Inaba Manaka - Italian Red (2015-2016)
 * Tsugunaga Momoko - Pink (2015-2017)

Kobushi Factory
In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is .
 * Former members
 * Fujii Rio - Mustard (2015-2017)
 * Ogawa Rena - Red (2015-2017)
 * Taguchi Natsumi - Orange (2015-2017)

Tsubaki Factory
In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is .