Member Colors

Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. Currently, only the Wonderful Hearts and Mobekimasu concert unit groups have standard colors. Starting in 2012 member colors became more prominent and have been featured in singles and albums.

Morning Musume
The members of Morning Musume were assigned an official image color from their spring 2006 tour onwards.

℃-ute
At their first event as a 5-member group, each of the members was given a new color used for merchandise, costumes, and the like. Prior to that, they all received a member color at the time of their debut.

When Mobekimasu was formed, ℃-ute was assigned a group color. Their current color is Yellow, while they have used Pink in the past.

Former Members

 * Umeda Erika - Yellow
 * Arihara Kanna - Red
 * Murakami Megumi - Light Blue

Juice=Juice
On February 25, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. However, in promotions and merchandise, they use the colors most similar to their fruit.

Soloists
Soloists may have multiple colors. When they promote Hello! Project as a whole, they tend to use a different color than the ones they used in their own solo concerts, events, and goods.

We will consider the colors they mainly use in solo concert/events and individual goods (such as birthday T-shirts) as their "primary color", while any color they use as an act of Hello! Project (concerts & promotion) as their "secondary color".

Other Notable Mentions
A few Hello! Project members have participated in other idol groups outside of Hello! Project and UP-FRONT GROUP and have used a member color in the past.