Member Colors

Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. As of Wonderful Hearts, all units and members began to have standard colors. Starting in 2012 member, colors became more prominent outside of concerts and have been featured in singles and albums.

Morning Musume
The members of Morning Musume were assigned an official image color from their spring 2005 tour onwards. Since January 2010, their group color from Hello! Project concerts has been . The group's color for the one-time unit Hello! Project Mobekimasu was .

Berryz Koubou
Berryz Koubou seem to change their colors around every year. They changed from concert to concert, although some members would receive the same color sometimes.

℃-ute
At their first event as a 5-member group, each of the members was given a new color used for merchandise, costumes, and the like. Prior to that, they all received a member color at the time of their debut. From January 2010 to September 2011 and from July 2012 onwards, C-ute's image color for Hello! Project concerts was . For the one-shot unit Hello! Project Mobekimasu and the concerts during Mobekimasu's lifetime, ℃-ute's image color was .

Juice=Juice
On February 25, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. However, in promotions and merchandise, they use the colors most similar to their fruit.

Country Girls
While member colors have yet to be announced, it is persumed that the color of the marker each member is holding in the "Itooshikutte Gomen ne" music video represents their image color. As of January 2015, their group color represented in concerts in grey/white.

Soloists
Soloists may have multiple colors. When they promote Hello! Project as a whole, they tend to use a different color than the ones they used in their own solo concerts, events, and goods.

We will consider the colors they mainly use in solo concert/events and individual goods (such as birthday T-shirts) as their "primary color", while any color they use as an act of Hello! Project (concerts & promotion) as their "secondary color".

Other Notable Mentions
A few Hello! Project members have participated in other idol groups outside of Hello! Project and UP-FRONT GROUP and have used a member color in the past.